Andy Lovatt is a film maker and creative director with 25 years experience in film, broadcast and advertising. Effective storytelling has always been at the heart of his films; and he has grown increasingly interested in audience retention. As a multi award winning director, live-action and animated, his films have delivered strong direct messages through imaginative visuals and engaging audio, listening very carefully to the needs and expectations of his audience. These expectations have changed immeasurable over the last 25 years and in this current age of multitasking and multi-screening he believes that the focus should not be on how many viewers watch a film but on how many are still watching at the end!
Gillian Smith is a Creative Producer and writer who has worked extensively across all media putting together live action, animated features and branded content for broadcast and digital. Her wide ranging experience includes filmmaking and scriptwriting for the BBC and Reuters. She has also lead on a number of key campaigns for Transport for London’s Visual Services, providing her with some interesting contrasts work-wise – from internal communications to public information animations. Amongst her TfL output are two Marcom Award-winning shorts. Other recent briefs include a four year stint scripting and producing the weekly Sony Movie News Extra for Sony Entertainment Television, which included staking out the red carpet with a sharp pair of elbows at the BFI London Film Festival. Last summer she was responsible for the pre-show film for the cinema version of the Old Vic’s Present Laughter for National Theatre Live. Gillian holds both British and EU passports.
RACHEL OMOLA ADERIYE
Rachel is A portrait and documentary photographer and video producer based in Lagos, Nigeria. She is DoGoodFims’ eyes on the ground in Africa’s most populous and craziest country working on our assignments there. Her photos always aim to capture and express the beauty of humans, things and places. She was first drawn to photography for its ability to freeze time and enhance reality. Rachel has recently taken on more video projects and has been instrumental in some of our recent work in West Africa.
Armstrong loves to create still/motion images that tell stories and give people new perspectives on how they view the world. Whether it’s to elevate a brand, support a social cause, or just create art. I’m based in Nairobi, Kenya but I travelled the world. How long have I been doing this? Hmmm, professionally for 11 years. I’ve worked in photo studios, film studios and am now on my own with a team of other skilled artists. I’ve had the privilege to work with some great humanitarian and commercial clients over the years and be part of some amazing creative teams from around the world. I love what I do, and each day is a new creative adventure.